Stacey Cost Marketing Executive
Stacey CostMarketing Executive

Areas of Expertise

Managing people

  • Optimizing internal and external resources and skill sets
  • Cultivating a fun collegial atmosphere
  • Developing talent and building strong teams
  • Selecting and managing agency partners
  • Creating reward and recognition programs and events

 

Getting Results

  • Using research to identify opportunities and measure results
  • Streamlining processes to create time and cost efficiencies
  • Developing and implementing strategic plans with quantifiable milestones
  • Delivering topline growth and bottom line profitability
  • Propelling organizations to national prominence

 

Imagining the new

  • Out-thinking vs. out-spending the competition
  • Adapting technology to accomplish objectives
  • Sharpening the brand story to create a distinctive message in a cluttered category
  • Launching new channels and new products
  • Utilizing curiosity, tenacity and creativity to build effective business solutions

 

Reaching out

  • Establishing and nurturing long-term relationships with peers, mentors, vendors, clients, direct reports and people who have made a difference along the way

  • Enhancing community relations
  • Giving back

Favorite Things

Innovation, challenge, brainstorming, laughing so hard I cry, warm weather, a great book, carbs, being comfortable in silence with someone else, new ideas, learning new software, authenticity, kayaking, loyalty, the smell of citrus, making jewelry, integrity, honest conversations, a nice smile, good manners, quick thinking, team players, swimming, dogs and dry humor.

Education

 

MBA with a concentration in Finance.

 

BBA in Marketing.